1. The advertisement featuring the two has been all over the Internet and television over the last couple of months.

2. A huge advertisement hanging on one building promoted the project as the choice of the wise.

3. Google denied the material was an advertisement but removed it anyway.

4. However, it appears someone put the brakes on the advertisement Wednesday afternoon.

5. Think of it as sort of a strategic advertisement that lives on the home screens of hundreds of millions of iPhone users.

6. The website approves the advertisement and takes the money.

7. For advertising fraud, one way to disrupt the business model is to tighten controls around ad delivery and advertisement payment approaches.