1. Apple did build a news app that you can tailor to your interests.

2. Apple also added some new watch faces, letting you tailor the look to your liking.

3. So the partnership with IBM is aimed at helping tailor apps to enterprise customers.

4. In health care, it can collect patient data and tailor individual healthcare offerings.

5. Nor can employers tailor working conditions to individual situations.

6. Equipped with that information, companies can tailor their campaigns accordingly.