1. That being said, building relational database management systems was an important technology that changed the world.

2. But integrating all that data is too costly, and takes too long with relational databases.

3. That project needed a relational data store, in which some data needed to be permanently linked to other data.

4. In the traditional relational world SQL is an incredibly common language and skill.

5. Most relational databases including the next version of Microsoft SQL Server offer support for JSON as a data type.

6. It can also work with data on Hadoop clusters, relational database systems or SAS servers.

7. Users no longer need to choose between the flexibility of NoSQL and the data quality provided by traditional relational databases.

8. We absolutely are competing against the relational database incumbents.

9. Users can also import information from other sources, such as data from relational databases, to add to the data set being examined.