1. Yelp is stepping up its legal effort against phony reviews.

2. So, what we have here is a phony story.

3. The report was accompanied by a graphic with the phony names listed alongside a photo of the burned out plane.

4. One viral story can drive clicks, which in turn allow the phony news site to rack up some serious cash.

5. They said they were suing over the phony CDs, not the nonexistent portfolio of stocks.

6. One of the phony identities was an analyst and fund manager with almost 20 years of investment experience.